Author Archives: iMagicLab

About iMagicLab

iMagicLab is the nation's most dynamic and innovative automotive software provider. Boasting a top notch team and highly skilled executives with real world Automotive experience. Our top executives are industry leaders and have the numbers to prove it. iMagicLab's CRM software has been hailed as the premier Automotive CRM by magazines, periodicals, consultants and car dealers alike. With elbow to elbow training, and customized support for each store, iMagicLab delivers excellence to their dealer partners with a personal touch. Knowing exactly what Auto Pros need, at each store, is half the battle. iMagicLab continues to dominate the space with its groundbreaking products and services. Stay tuned for launch information about our newest offering, CRMSuite.

MagicChat: Chat Should Not Be Limited To The Desktop

Chat from an Email, Website, eBrochure or Text?

Sometimes the most logical way of communicating with your customers is in real time, directly. In a perfect World that would be on the phone but more and more customers would like to do so electronically, so they can multitask. MagicChat is a standard feature of CRMSuite. It will enable you to chat with your customers from any device, mobile or desktop, and of course everything is tracked and stored in your database. So, from your phone or tablet, while watching the lot AND making calls, you can see real time chats and respond to your customers, without skipping a beat.

MagicChat. It’s about time.


Blast Every Lead to Every Salesman: Automatically

A New Way to Handle Leads is Coming – Round Robin is Dead

Next week iMagicLab’s DealerCRM will add a second way of distributing leads to your staff and we call it LeadBlast. Our existing system will remain an option. However, now when you receive a new lead, you will have an option to LeadBlast it to as many phones (by text or email addresses) as you want (up to 25) every 10 minutes. The first person to respond to that lead by calling, emailing or texting the customer will get the lead and, well, everyone else can go back to sleep. What better way to get your leads responded to at any time, day or night, than to let the people who want to help customers, get to work with your customers, who want to buy cars. We’ll tell you when it’s live in your accounts next week and oh, BTW, it’s free.

Have a great holiday weekend!

It's not a myth, leads sell cars

Focus on selling cars, we’ll make sure you don’t drop the ball.

Over the past 10 years we’ve watched what dealers do well, and what they don’t. Getting hold of your new leads on day one is critical and stopping the clock within 30 minutes is critical. iMagicLab’s DealerCRM and CRMSuite will make sure you don’t miss sales by missing the customer during this crucial period. Statistically if you reach your customer on the day they submit the lead your odds of selling them a car go up by 62%.

Pull the purple dinosaur off the roof and contact us, we can help.

Email Chris Vitale via or click the image to view our website